fresh today β€”

Daily Market

scottsdale Β· brand bible

good for you. here for you. daily.

open daily

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good for you ✦here for you ✦daily ✦open 24/7 ✦since the corner said so ✦good for you ✦here for you ✦daily ✦open 24/7 ✦since the corner said so ✦

the feeling

A sunny neighborhood afternoon.

Heirloom market nostalgia meets desert ease β€” palm shadows, cold citrus, screen doors swinging open, the kind of place you bike to barefoot.

WarmNostalgicSunlitFamiliarLocal
01Brand Story

once upon a corner…

The corner shop, re-imagined.

Forged on a Scottsdale corner, Daily Market is a love letter to the everyday β€” to mornings when you only need a quart of milk, afternoons when the basil calls for company, and late nights when a bag of Doritos is the entire plan.

We're a neighborhood market with the soul of a family stand and the polish of a modern grocer. Fresh, familiar, never fussy β€” and always, always open.

made for the neighborhood, by the neighborhood.

the corner shop, re-imagined ✦made for the everyday ✦fresh today ✦open now ✦the corner shop, re-imagined ✦made for the everyday ✦fresh today ✦open now ✦
02Daily Promises

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the promises

Six things we say out loud.

These are the promises we make to ourselves and to the neighborhood β€” six small, daily commitments that add up to how Daily Market feels every time you walk in.

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promise 01 / 06

Build on Belief.

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we mean it

We start with conviction β€” that small markets matter, and that ours can be the best one you've walked into.

β€” Daily Market
promise 02 / 06

Always Here.

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we mean it

Twenty-four hours, every day. The light is on for you whenever you need us.

β€” Daily Market
promise 03 / 06

Grow Beside You.

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we mean it

Our shelves shift with the neighborhood. Tell us what you love β€” we'll stock it tomorrow.

β€” Daily Market
promise 04 / 06

Serve with Intention.

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we mean it

Every interaction is the whole brand. We greet, we listen, we remember your kid's name.

β€” Daily Market
promise 05 / 06

Make it Better.

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we mean it

Tiny upgrades, every day. Cleaner shelves, brighter produce, smoother checkout β€” relentlessly.

β€” Daily Market
promise 06 / 06

Take it Personal.

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we mean it

This isn't a chain. This is our name on the door, and we treat it that way.

β€” Daily Market
03What We Are / Aren't

what we are, what we're not

It's is. Not isn't.

Is
Is not
Neighborly
Corporate
Always open
Always rushing
Curated
Cluttered
Warm + witty
Cold + clever
Local first
Anywhere generic
Daily reliable
Occasionally fancy
04Human Driving Needs

what drives us

Growth.

We help our neighbors live a little better today than yesterday β€” more flavor, more ease, more time back.

Contribution.

We exist to give. Our shelves, our hours, our staff β€” all of it is in service of the people walking in.

one family of marks ✦many ways to show up ✦the corner shop ✦scottsdale ✦one family of marks ✦many ways to show up ✦the corner shop ✦scottsdale ✦
05Logo Suite

the family marks

One family. Many marks.

A whole cupboard of marks for a whole cupboard of moments β€” wordmark for the hero, monogram for the shorthand, stamps and seals for everything in between.

Wordmark
WordmarkThe handshake β€” sage on powder for hero placements.
Combomark Basket
Combomark BasketThe whole story in one mark β€” basket, sun, fruit, wordmark.
DM Monogram
Monogram DMA spirited shorthand β€” totes, hats, sticker packs, favicons.
Basket Stamp
Basket StampDaily Market basket on a powder squiggle β€” packaging & swag.

the full family, together

many marks, one spot

The full Daily Market family of marks shown together

every curve, every weave, on purpose

The Why Behind the Mark.

The DM Monogram

The D and M don't just sit next to each other… they lean in, almost hugging. Like the people behind this place. Like the neighbors who keep coming back.

The Y and the K

The letters don't sit still. The Y flows out and the K sweeps forward. A trip to Daily Market isn't an errand. It's just part of how your day moves.

The Roundness

Nothing sharp. Nothing angular. Every letter curves. Because this is a place with no edges. You're welcome here exactly as you are.

The Full Basket

The load is full but the handles are light. Whatever you came in carrying, you leave a little lighter than you arrived.

The Basket Weave

The cross-hatch pattern inside the basket is a quiet nod to baklava. Our roots, woven right into the mark.

The House Stamp

Every item. Every vendor. Every experience. If it's here, it carries our stamp of approval.

The Sun Shape

The playful squiggle is the Arizona sun β€” always out, always warm, always fun, just like the store itself.

Intentionally Hand-Drawn

This mark was never meant to look like it came off a shelf. The hand-drawn quality is the point. Real people built this, it's a hand-made heirloom, and real people run it every day.

a nod to where we come from

heritage note

The diamond weave on the basket is a nod to baklava β€” the lattice of layered phyllo, a quiet tribute to hospitality carried across generations. Every basket carries that same invitation: come in, sit a while, taste something made with care.

06Typography

voice on the page

Four voices, set in type.

Heading

Bringbold Nineties

Marquee titles Β· packaging Β· big moments

Open Daily

Sub-heading

Josefin Sans

Captions Β· labels Β· navigation

fresh from the corner

Body

Cormorant Garamond

Long-form copy Β· storytelling Β· menus

The corner shop, re-imagined for the everyday.

Accent

Nickainley

Hand-written notes Β· price tags Β· signatures

good for you, daily.

07Color Palette

pick a swatch

Sun-warmed color.

A heritage warm-neutral base, anchored by terracotta and lifted with sun gold, sage and powder pastels. The orange and yellow carry the warmth β€” everything else lets them sing.

Click any swatch to copy hex. Drag to repaint the section.

sun-warmed ✦always open ✦daily reliable ✦neighborly ✦sun-warmed ✦always open ✦daily reliable ✦neighborly ✦
08Brand Guideline

the compass points

The compass.

Why

Because the everyday deserves better β€” better light, better staples, better service. We're the proof you don't need a big-box store to feel known.

Mission

Run the warmest, most reliable neighborhood market in Scottsdale. Every day. Every hour.

Strategic North Star

Be the daily habit, not the special trip.

Daily Market tote in the wild
In the wildtote Β· sage on natural
09Target Audience

for everyone…

For everyone who walks in.

Our regulars range from the 6am coffee-and-banana crew to the 11pm chip-and-salsa run. New parents, retirees, line cooks on break, kids spending their first allowance β€” anyone who'd rather walk to a small market than drive to a big one.

the morning commuterthe new-to-the-blockthe after-school parentthe late-night snackerthe recipe-rescuerthe everyday regular

We don't pick a demographic. We pick a posture: hands-on, neighborly, here-for-it.

first light

morning

Bagel, cold brew, the paper. In and out before the meeting.

school's out

afternoon

A juice box, a Honeycrisp, and one extremely important pack of gummies.

after hours

late night

Pint of mint chip and a frozen pizza. We won't tell.

10Voice Guide

how we sound, how we don't

How we sound.

sounds like

warm + clearplayfulspecificneighborlyconfident

doesn't sound like

stiff + corporatesnarkyvagueperformativesalesy
11Brand Archetype

two sides, one shop

Caregiver, meet Everyman.

The Caregiver

We notice. We anticipate. We restock the oat milk before you ask.

The Everyman

No airs. No velvet ropes. Just a shop that belongs to all of us.

13In the Wild

a quick daydream

The brand, out in the wild.

A few moments to feel the brand off the page β€” on a tote, in a window, handed across a counter. Little glimpses of how the identity lives and breathes day to day.

Daily Market tote on a teal bicycle

saturday morning

On a bike, going nowhere.

Tossed over the handlebars on the way to the corner β€” the kind of bag that finds its way back to you, citrus and a loaf of bread inside.

the to-go ritual

Warm in your hand, friendly across the counter.

A small thing β€” a paper cup, a basket on the side β€” but it's the kind of detail that makes a Tuesday feel a little more like home.

little paper notes

Hangtags, stickers, the small things.

Tucked into a bag, knotted to a handle β€” always a wink. Sage on cream, sun on terracotta, a tiny basket where you don't expect it.

that's the bible.

Daily.

good for you. here for you. always open.

Made ona Scottsdale corner

thank you, come again

Β© Daily Market Scottsdale Β· Brand Bible 2026

made with β™₯ by Ashley Mett Design